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Jennifer Hurtado is constantly thinking about the emotion attached to lingerie, and her goal is to create products that make women of all ages and sizes feel their best while getting dressed and undressed. We understand that if a woman feels powerful and seductive in her undergarments, it can transform the way she moves through the world, giving her more confidence from the office to a first date. Even the brand’s subtler, more accessible, affordable pieces are designed to make customers feel special, with sumptuous fabrics, trimmings, and flattering cuts that elevate the everyday.